![]() 'It flashed by like a steel thunderbolt, the ground shaking under me, in a blast of air that almost sucked me into its whirlwind.' open Raymond Loewy's impassioned description of the S1 steam locomotive he designed in 1937. The Monitor wrote about the S1 in 2004, quoting Loewy himself: The doodle is based on Loewy's Pennsylvania Railroad S1 train, which even now looks like a breathtaking leap into a brighter, bolder future: This experimental vehicle was the longest and heaviest rigid frame reciprocating steam locomotive ever built according to The Avanti website, and its art deco styling was at once artful and suggestive of great modern power.īy signing up, you agree to our Privacy Policy.Īlready a subscriber? Log in to hide ads. Now, on what would have been his 120th birthday, the designer has really made the big time: he's featured in today's Google Doodle. 31, 1949, saying "He streamlines the sales curve." Time magazine featured him on its cover on Oct. The Greyhound bus, the iconic Coca-Cola bottle, and logos for Shell, Exxon, and Nabisco all rank prominently among his works. As consumers, we're generally more interested in sleek products that work than in who created the curves and angles that define their look.īut nearly 100 years ago, French-born, American-based designer Raymond Loewy broke from the pack with a series of sleek, streamlined, chic, now "retro future"-looking vehicles, logos, and home appliances. Even in today's design-crazed era of Target and HGTV Design Star, it's unusual when industrial designers move out of the shadows and into the spotlight.
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