When a person clicks on a URL with UTM code, the analysis software interprets the visitor's origin. Only allow your web analytics tool (for example, Google Analytics) to report which domains are and which campaigns are bringing traffic to your website. Below is an example URL, with the UTM parameters highlighted following the question mark (?):Īdding the pieces of code after the question mark does not affect anything on the page, or the organic search engine optimization (SEO). With these codes you will be able to know everything about the traffic that arrives to your web page from any link, regardless of whether the links are from Facebook, Twitter, a social announcement or an email message. The UTM (Urchin Tracking Module) parameters or tags are small pieces of text that begin with a question mark (?) and are added at the end of the URL in order to assist in the monitoring and analysis of users. However, there is a fantastic way to track those results and it is to use special tags that are added at the end of the URL, called UTM tags. Measuring the results of any online marketing campaign may seem quite difficult, since at first glance it is not easy to know which publications direct that certain percentage of traffic to your website. In the digital world, one of the fundamental aspects that any e-commerce specialist must take into account is the analysis and measurement of the success of their marketing strategy. What are UTM Tags and how to properly use them?
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